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Heineken – Night Life Journey

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Nightlife journey inspires the creation of the Heineken concept club.

Here is a cool interactive infographic made in collaboration between Heineken and Insites Consulting, showing the experience, perception and needs of clubbers in their nightlife journey. These insights are the result of a research project with over 100 clubbers and inspired the designers of the Heineken Open Design Explorations Edition 1: The Club to design a progressive pop-up club!

Go: http://www.nightlifejourney.com

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